He spent the weekend with his family, larking about at a birthday party getting sprayed with glitter and blue hair dye.
The photos on social media were as fun and carefree as ever and the captions just as cheery and upbeat.
But when This Morning host Phillip Schofield took to Twitter yesterday he had lost his sparkle and sounded as blue as his barnet over a “feud” with Amanda Holden .
“The end of another really sad weekend,” he told his 4.53 million Twitter followers.
“When you try for 35 years to be the easiest, most fun person to work with and you read such hurtful and wildly untrue stories from nameless ‘sources’.
“Obviously I’ll take it on the chin. I just hope you know me better.”
Those hurtful stories concern Britain’s Got Talent star Amanda, 48, and claims about his egotistical, unreasonable behaviour.
Amanda is said to blame Schofield, 57, for blocking her as his side-kick while Holly Willoughby, 38, hosted last year’s I’m A Celebrity.
Reports also claimed that he had: clashed with another female star; rowed with a Dancing on Ice writer; become furious when a magazine cover suggested Holly eclipsed him on screen; and was responsible for a “toxic” atmosphere off camera on the set of This Morning.
The stories cast such a shadow over his sunny TV persona some pundits are asking if the Silver Fox has a dark streak.
But yesterday, as Amanda stirred things further on her Heart FM radio show, supporters went on Twitter to support “Schofe”, hailing “a national treasure” and “absolute gentleman”.
TV psychologist and presenter Emma Kenny said: “No one believes any of that Phil. Two minutes in your company and you’re made to feel utterly at ease.”
Perfume queen Jo Malone, who has been a This Morning guest, called him “a kind, interested, life enhancing gentleman”.
Sports presenter James Green added: “Always an absolute gentleman any time I worked on This Morning. Ignore the hate.”
Relationship guru Dr Pam Spurr, tweeted: “You’ve only ever been lovely and kind to me (and fun!) .”
Dancing on Ice colleagues also leapt to Schofield’s defence.
Skating pro Matt Evers said: “12 series… not once have I seen nor heard a bad thing from you.”
And show winner James Jordan tweeted: “It was an absolute pleasure to work with you on DOI…very supportive and caring person. You’re a top man.”
One regular on This Morning has called for Amanda to be axed from ITV for besmirching Schofield.
Sophie Prescott, who hosts a craft segment on the show, said: “The picture she is painting of Phillip of being ruthless and unkind is simply not true in my opinion.”
Sophie was on This Morning with Amanda, 48, last Halloween . She said: “Amanda was all ‘me, me, me’.
“I put on a brave happy face doing the show but Amanda was very off-putting during my live appearance, kept asking questions, kept interfering.
“Amanda Holden is being thoroughly unprofessional in her behaviour to a fellow ITV family member.
“Whatever beef she has with Phillip should be dealt with behind closed doors. Amanda should be ‘yellow-carded’ and told to shut up or face getting the sack from Britain’s Got Talent.”
Amanda stepped into Holly’s shoes in 2014 when she went on maternity leave and has joined the show on other occasions. In 2015, Phil confessed working with her kept him on his toes. He said: “She has a faulty edit button and she forgets she’s on the telly, which is enormously endearing and funny, but occasionally quite scary.”
The feud began this month when Amanda told her radio show listeners the things she would never like to find in her home were: “Spiders, flies and Phillip Schofield.”
Then a newspaper claimed she blamed him for persuading ITV bosses to choose The Saturdays’ singer Rochelle Humes to stand in while Holly took over Ant McPartlin’s hosting duties in the jungle.
A source said: “She was told he’d chosen Rochelle because she was easier to ‘manage’ on air. That incensed her.”
Amanda was said to have raised her concerns with ITV chief Kevin Lygo and confronted Schofield about it when she was a guest on the show in October, saying she felt let down.
An ITV spokeswoman said: “Presenter line-ups on This Morning change regularly and final decisions on these line-ups are made by producers and not the presenters.
“Phillip Schofield is a much-loved broadcaster and part of the ITV family. He is a consummate professional and held in high regard at ITV.”
On her radio show yesterday, Amanda claimed to have contacted Phil in a bid to make up.
She told co-host Jamie Theakston: “He didn’t reply to my text. What can I say?” Jamie said: “The olive branch had been extended.” She replied: “Yes.”
Jamie asked if they could reconcile like feuding stars Katy Perry and Taylor Swift , who patched things up dressed as a burger and fries in a music video.
He asked: “Will there be a burger and fries moment for you guys?” Amanda replied: “I doubt it. I’m a vegetarian.”
Sources have also claimed that there has been “simmering tension” between him and Holly since a joint interview with a magazine.
The cover showed them together but with a crown drawn on Holly and the headline: “Queen Holly. How Holly Willoughby eclipsed Phillip Schofield”.
Phil was said to have been furious, even though Holly had insisted in the article: “It’s more than just a working relationship. It’s a genuine friendship.”
The pair often go on holiday together with their families. Phil has been married to Stephanie Lowe for 25 years and Holly to Daniel Baldwin since 2007. Holly tried to smooth things over this month with a Father’s Day tribute to Phil, posting: “Talking of important men in my life on Fathers Day. Here’s another one… love you @schofe”
As friends leapt to Phil’s defence on Twitter yesterday a former member of the This Morning team told the Mirror he was “one of the nicest, most genuine men in TV”.
The woman said: “You only have to look at the genuine close friendships he’s formed with his female co-hosts – Holly and Fern Britton before her.”
Phil joined ITV’s flagship show in 2002 after John Leslie left.
Phil later recalled: “After my first day, Fern sat me down with a bottle of Scotch and said, ‘This is a job where you’ve got to know me very well and I’ve got to know you very well, so here we go, I’ll tell you everything’. We had a very honest booze-fuelled afternoon. By the next day there were no secrets and we were best of mates.”
That friendship was tested in 2009 when Fern left This Morning – amid rumours she was furious that Phil was paid three times more than her when they presented All Star Mr & Mrs.
Fern said claims of a rift were “b***ocks”, but they never spoke of each other in public for two years.
Then, in 2011, as she launched her own ill-fated chat show, Fern said she’d had a “lovely” text message from Phil, adding: “It was very sweet of him.”
Phil has clearly been deeply hurt by attacks on his “Mr Nice Guy” image.
But the outpouring of love and support on Twitter suggest it won’t be long until he regains his usual sparkle.
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